E42: Why You Keep Messing Up Your Money (Even When You Know Better)

Most people think wealth is about making, growing, and protecting money. But there’s a step before all of that—your behavior. In this episode, I break down how your emotions, habits, and decisions shape every financial outcome in your life. From impulse spending to “retail therapy,” this is about understanding the patterns driving your money—not just the numbers. If your behavior doesn’t change, more money won’t fix the problem—it will amplify it.