E43 Anne Candido- Building Brand-Love

A 20+ year veteran of Procter & Gamble, Anne has been a thought-leader and architect in quickly putting brands on the “Super-Highway of Relevancy” by cultivating Brand-Love. Splitting her decades between Product Development and Communications/Influencer Marketing, her prevue is unique in that she has been intimately involved in all stages of the brand journey. From game-changing product launches like Secret Clinical Strength as well as pivotal programs like the London 2012 Olympic “Thank You, Mom” campaign and the Cannes award winning Tide Super Bowl Campaigns #BradshawStain and #TideAd, she developed fine-tuned processes to help brands dig deep to discover their Brand-Love potential.Through partnerships with properties like the NFL, Joe Gibbs Racing, United States Olympic Committee, and NYC Fashion Week, Anne has become an expert in defining how brands can maximize influencers, spokespeople, thought-leaders and credentialers to create relevancy, differentiation and ambassadorship. This expertise has also translated into effective use of social sustainability as evidenced by her leadership of the “Tide Loads of Hope” program. Her work has resulted in billions of high-impact impressions internationally, nationally and locally, across all influencer verticals and channels including: Ellen, Today, GMA, WSJ, NYT, People, Huffington Post, Popsugar, SI, ESPN and BabyCenter just to name a few.You can buy Anne's book "The Super highway of Relevancy" by clicking Here: https://www.amazon.com/Super-Highway-Relevancy-Getting-People-Indefinitely-ebook/dp/B08195RKM9 Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast