E437 | Natasha Lytton & Micah Smurthwaite, Pipeline Ventures: The art and science behind effective GTM strategies for startups and scale-ups [Path to Market]

We are excited to introduce you to Seedcamp’s new podcast series, “Path to Market,” where Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, dissect the art and science behind effective go-to-market (GTM) strategies for startups and scale-ups.Whether you’re a budding entrepreneur grappling with your first sales hires or a seasoned founder looking to refine your GTM approach, this podcast aims to bring you valuable insights from industry experts.In today’s fast-moving entrepreneurial landscape, mastering the art and science of go-to-market strategies is vital for startups and scale-ups. While companies must drive customers, revenue, and monetization sooner than ever before, founders struggle to find a consolidated resource that distinguishes between various GTM motions. Our podcast aims to fill this gap by providing diverse insights through the lenses of both sales and marketing.The introductory episode explores essential elements of go-to-market planning, real-world examples of startups overcoming market-entry challenges, and practical advice on avoiding common pitfalls.