E444 | Alicia Carney, ex-Deliveroo: Defining and Validating Your Ideal Customer Profile [Path to Market]

In this insightful episode of “Path to Market”, Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo. Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.Here what's covered:01:01 - 01:36 | Pre-Product Market Fit Strategies01:36 - 02:30 | Validating Customer Assumptions02:30 - 03:50 | Effective Customer Interviews03:50 - 05:04 | Identifying ICP and Pain Points06:23 - 07:39 | The Importance of Customer Feedback07:39 - 08:54 | Retention vs. Acquisition Strategies08:54 - 10:15 | Post-Product Market Fit Tactics