E46: How I Create Copy That Connects and Converts
from She's Got This Hosted by Christine Gallagher
Online, much of your communication will be done via the written word... so it pays to hone your copywriting skills! (Copywriting is also one of the most expensive things to outsource, which is another great reason to get good at the basics.) The great news is… copywriting is a very learnable skill and with a little practice you can only get better. In this episode I share how I create copy that connects and converts - and the most important components you can use in your next piece of marketing copy to help boost your bottom line. You'll learn: -How to evoke curiosity to keep people reading -The most effective way to get people to want to open your emails -The magic of teaser bullets, with specific examples -What makes a hot headline -How to get people to take action, whether it's a social media post, a sales page, or any other piece of copy -Why taking a stand in your posts can be so powerful (and how I've done it) -Examples of enticing subject lines -Overall copy best practices to make more sales... and more.
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