E46: Monique Hoelker - How to Develop Your Email Marketing Strategy as an eCommerce Business

Monique Hoelker is a Customer Training Specialist for ActiveCampaign. Based in Chicago, they’re one of the world’s leading customer experience automation platforms who strive to help businesses grow by creating meaningful connections with their customers. In this episode we focus on email marketing and exactly how you can make it your leading strategy for customer retention. We use email for everything; from work, to social media accounts, to online shopping, nearly everybody has one. Email usage is set to carry on rising by 3% year on year for the foreseeable future, which is why it has become an essential tool for staying connected with your buyers.   Mo gives some fantastic advice that you can start implementing to ensure your email strategy is bringing in big results, including how to improve your open and click-through rates, preventing email fatigue, the most effective segmentation strategies, as well as how to design your emails so that they set the right tone for the relationship with your customers.   So listen in and find out exactly how email marketing can work for your business!