E46: Social Media Strategy and “INVINCIBLE” on Amazon Prime Video with Jon-Stephen Stansel

Send us Fan MailThis podcast, we’re talking social media and posting techniques with Jon-Stephen Stansel. Jon-Stephen is the Twitter account manager for the  upcoming Amazon Prime Video series, “INVINCIBLE.” This is the nerdiest show we’ve recorded to date. So tune in!About Jon-Stephen StanselJon-Stephen is a social media professional with almost a decade of experience managing and creating content for higher education, small business, and government social media accounts.He has worked for the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses.He is also a co-host of the Thought Feeder Podcast, a weekly podcast offering insights on digital marketing in higher education. In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators.He is currently working as a freelance social media manager working with Amazon Prime Video on the Twitter account for their upcoming series, INVINCIBLE.Twitter: @jsstanselWebsite: jsstansel.comThought Feeder Podcast: https://thoughtfeederpod.com/INVINCIBLE on Amazon Prime VideoWe were excited to interview Jon-Stephen’s about his role in managing the Twitter account for INVINCIBLE.INVINCIBLE is an Amazon Original series based on the groundbreaking comic book from Robert Kirkman, the creator of The Walking Dead. The story revolves around 17-year-old Mark Grayson (Steven Yeun), who’s just like every other guy his age — except his father is the most powerful superhero on the planet, Omni-Man (J.K. Simmons).Official trailer: https://www.youtube.com/watch?v=-bfAVpuko5oThe hour-per-episode series also stars Sandra Oh, Zazie Beetz, Gillian Jacobs, Zachary Quinto, Jason Mantzoukas, Melise, Mark Hamill, Mahershala Ali, Seth Rogen and more.The first three episodes hit Prime Video on March 26, with weekly releases through April 30 after that.The Anatomy of a Terrible Social Media PostInspired by Jon-Stephen’s blog post, we break down the anatomy of what makes a good or bad social media post. Lots of stories were shared from Jon-Stephen’s days as a social media manager in public organizations and higher ed institutions.Other Topics Discussed What’s your favorite brand to follow on social? Mentions included Nickelodeon, Wendy’s, Little Debbie, and more.What’s the nerdiest thing you’ve ever bought, done, or participated in? We go around the table swapping stories about 6:30am trips to see a Star Wars release, buying Transformers toys at Walmart, Ultraman and Japanese sci-fi obsessions, and 2am dives into Google Analytics.--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/supportSupport the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.