E470 | Joe Seager-Dupuy & Mike Martin, True: Building a Specialist VC Platform Around Consumer and Retail Tech | Deep Dive Episode

In this episode, is joined by and , General Partners at , a £ 600 M+ consumer and retail-focused investment and innovation firm, to explore what it means to be a sector specialist in venture—and why that matters more than ever in today’s market.They unpack how True brings together deep operational experience, a robust corporate network, and full life-cycle investment—from pre-seed to public markets. This episode offers a masterclass in building durable advantage in venture through network effects, strategic LP engagement, and sector expertise.Here’s what’s covered:03:14 Founders' Backgrounds and Experiences05:50 Overview of True's Investment Strategy09:02 Sector Specialization in Consumer and Retail12:00 Leveraging Network and Expertise15:09 Investment Decision-Making Process17:59 Ecosystem and Corporate Partnerships21:10 Consumer Market Opportunities24:07 Investment Strategy and Focus Areas27:00 Closing Thoughts and Future Directions