E474: September 2022 Brand Report—Using AI to Improve Content

We've had a lot of challenges in September, particularly those related to importing and developing products. This is not unusual for e-commerce sellers dealing with suppliers on the other side of the world.   However, despite these challenges, we've had a lot of wins in terms of content in many of our brands. We've recently been playing around with some new tools to improve SEO, including an on-page AI tool that boosted our traffic significantly.   Timestamps: 1:58 - Why our overall revenue dipped in September 2:47 - YoY updates of the brands 8:43 - Is just-in-time inventory better? 10:17 - The difficulties of designing and launching new products 15:40 - Brand wins for October 17:38 - How we use an on-page AI tool to beef up our content 23:49 - Failing to add country of origin labels   Check out the Brand Report that complements this episode. Secret Sauce and EcomCrew Premium subscribers also get access to our monthly Income Report, which contains a more detailed breakdown of our numbers and strategies.   If you enjoyed this episode, please leave a review on iTunes. We'd love to hear about what topics you want us to discuss next.