E48 Capturing Essence: Empowering Stories Through the Lens

From Self-Doubt to Empowering Others: A Photographer's JourneyDiscover how a postpartum photoshoot transformed Paget Norton from a self-conscious new mother into a passionate photographer who's spent 13 years empowering others through her lens. Her unique approach combines strategic branding with authentic storytelling, creating images that capture not just appearances but the essence of each individual.The episode explores Norton's evolution from teaching international students to becoming a sought-after photographer, including the valuable lessons learned from early criticism and the importance of client comfort during shoots. She shares insights about creating magical moments for women over 50 who often feel invisible, and how her work has sparked transformative confidence in clients, particularly illustrated through a powerful shoot with a medicine woman in her 60s.Norton emphasizes the significance of intentional photography, proper lighting techniques, and the delicate balance between technical expertise and creating a comfortable atmosphere where clients can be their authentic selves.Ready to be inspired? Listen to this episode to discover how one photographer's journey from vulnerability to empowerment is helping others find their light through the lens.• Paget Norton’s journey into photography was sparked by an empowering postpartum shoot, showcasing how personal experiences can ignite creative passions.  • The focus on capturing clients' true essence rather than just appearances is a game-changer in the photography industry, emphasizing deeper connections.  • Creating a comfortable atmosphere during shoots is crucial for fostering confidence, particularly for women over 50, highlighting the transformative impact of visual storytelling on self-perception.00:00:00 - Empowering Photography Journey00:03:41 - Discovering Photography Through Experience00:05:22 - Learning Photography Through Feedback00:09:43 - Learning Retouching Techniques00:11:27 - Visioning for Personal Branding and Boudoir00:13:08 - Building Comfort for Better Photos00:14:48 - Strategies for Effective Photography Sessions00:22:38 - Visual Storytelling in Coaching Photography00:24:32 - Transformative Client Journeys00:25:56 - Empowering Women Through Photography00:28:10 - Empowerment Through PhotographyPaget Norton has learned through rock climbing that growth happens at the edge of our comfort zone. She brings this wisdom to her photography - knowing when to encourage that next bold move and when to create a space of absolute trust and safety. As a teacher, Paget has learned to attune to the uniqueness of each person's story. This informs how she captures each individual's essence through her art and writing background coupled with a deep listening that she's developed over years of teaching. As a woman over 50, Paget understands intimately what it means to feel invisible. This fuels her passion for creating images that command attention and respect. She uses all of this: climbing, teaching, aging, parenting, and so much more in every session. With six years behind the lens, Paget has refined her technical expertise while maintaining the genuine care and connection that makes each session special. www.pagetnortonphotography.comHost Ariel Faith's website:  ⁠arieljoyfaith.com⁠Visit “YOU Matter, In Business” with Ariel Faith podcast  For Women in Business, Because You matter in your Business.