E48: Finding Free Leads with Facebook (And How to Close Those Deals)

In this episode, Annie and I walk you through how we consistently find real estate deals—completely free—using Facebook groups. Whether you’re just starting or looking to cut marketing costs, this training is all about tapping into local online communities to uncover off-market opportunities. We share the exact process we use, from what groups to join, to how to post, to how to stand out from the noise.We also talk about the mindset and vision work that sets the foundation for long-term real estate success. This episode is part strategy, part motivation, and 100% actionable. If you’re ready to grow your deal pipeline using one of the most overlooked (and free) platforms, this one’s for you.Episode Timeline:[0:00] - Welcome and intro to the Facebook Deals training[0:36] - Why vision work is the first step to real estate success[1:25] - How mindset and clarity drive long-term results[3:30] - Why Facebook groups are our #1 source for deals[4:00] - Debunking the myth that real estate marketing has to be expensive[4:44] - Overview of daily action steps and group posting process[5:27] - How to find and join the right Facebook groups[6:27] - Which groups not to post in (and why)[7:12] - Posting strategy: where, when, and how often[8:01] - Tips for crafting effective posts that actually get replies[9:13] - Using bandit sign images and original content to get noticed[10:01] - Boosting the algorithm: why comments matter[10:21] - Start building your agent and contact network through replies[11:17] - Follow group rules to avoid “Facebook jail”[12:00] - What to do if a group removes or blocks your posts[12:40] - Why even small local groups can produce leads[13:31] - Step-by-step instructions for creating a posting schedule[14:17] - Vision training video: why it matters and how to submit[14:39] - Daily goal: join 12 groups per day, post in 12 groups per day[15:08] - Use a spreadsheet to track group rules and activity[16:27] - Live Facebook walkthrough: joining and navigating groups[19:13] - Sample post creation: what we write and how we format it[20:42] - Targeting groups for virtual wholesaling nationwide[21:55] - Wrapping up and how to get support in our Facebook group5 Key Takeaways:Facebook is a powerful, free lead source—if used strategically and consistently.Focus on general buy/sell/trade and community groups, not just real estate groups.Post daily, but avoid overposting—balance activity to prevent account restrictions.Craft original, engaging posts that end with a question to boost visibility.Track your efforts and results using a spreadsheet to stay organized and compliant.If this episode helped you rethink how to find deals without spending money, rate, review, and share The Real Estate Ride. We’re here to help you take action and grow your investing business one step at a time.