E48: Is your branded sales collateral jibly jarbed?

Send us Fan MailJibly jarbed? Hey, it's a word if you can spell it. On Ep. 48 of the NerdBrand Podcast, we’re discussing Branded Sales Collateral and how you can best prep for upcoming networking and business events. Professionally-designed, branded sales collateral allows your sales team to confidently meet prospects and pitch your services effectively.=======Visit https://nerdbrandagency.com/collateral/ for strategy and design support on sales presentations, flyers, brochures, catalogs, and more.=======There’s nothing worse than having to pitch using outdated material, or worse, materials that aren't quite on brand.Why You Need Branded Sales CollateralMaking a sale is an exceptional feeling. But making a sale without great materials is a gamble, at best.Especially if your materials are outdated, low design quality, and out of sync with your brand identity -- like improper use of the logo, colors, and fonts.At NerdBrand, we firmly believe everything is an ad. Your sales presentations and other sales materials certainly fall under the category of ads.Critical ads.Your sales reps or account managers need to genuinely understand why your brand exists, and they need to believe what they are saying about the brand is true.They need a "mental script" of some sort that maintains consistency from pitch to pitch. They should always be telling the same story, with small nuances to appeal to particular prospects.How you sound when you pitch is branding.Your sales presentation is often the first significant interaction a customer has with your brand.Based on that interaction, they'll expect your entire organization to carry out a similar experience from start to finish.So, are your sales efforts setting an accurate stage for your brand to deliver long-term?Let’s discuss five important things to improve your sales and create branded sales collateral: How articulate are your sales reps and account managers? How well do they know the product? Do they understand the typical prospect's needs? Do they have proper sales materials for the different types of prospects or clients they're meeting? Are those materials on-brand (logos, colors, fonts, strategic messaging, tone)? Does the rest of your marketing, especially your website, social media, and Google Ads, read similarly to how your rep sounded? Are there sales and marketing channels fighting each other?If you are tripping on any of those points, we need to talk. Because it's not just the physical sales assets that you need; you need brand strategy first. We’ll help you identify what makes your brand compelling, and then craft those pitches in the form of flyers, sales presentations, investor decks, and more. Always with an understanding that what we create must translate well to print and web. Let's make your sales team more successful, instead of seeming like a pyramid scheme pitch.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/supportSupport the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.