E48: Paula Thomas - Maximise Your Business With Customer Loyalty Programmes

Paula Thomas is the creator and host of the Let’s Talk Loyalty podcast, where she shares her expertise on loyalty programmes, as well as interviewing loyalty marketing experts from all around the world.  Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. She was tasked with getting more people to book directly through their website, and her solution? You guessed it. She led the development of their first customer loyalty programme and since then she’s been working on world-leading loyalty schemes for brands including Avios, O2 Ireland, AIB and The Entertainer Group.  In this episode we talk about the power of loyalty schemes and how they can maximise the business out of your existing customers. Paula discusses several ways businesses can implement loyalty schemes, as well as how to create incentives people can’t refuse, where loyalty schemes are headed for in the future and the best ways to measure your loyalty success.  Want to find out more about how to get the most out of your existing customers? Time to listen in and find out how to draw people into your brand with offers they can’t resist.