E481 | Etienne, Intuition: Going Deep on Consumer, and What Founders Can Learn from Pro Athletes

In this episode, sits down with , co-founder and GP at —a new €10M fund focused on pre-seed and seed investments in consumer, prosumer, and B2B2C startups across Europe and the US. From chasing the NBA dream to raising a fund for overlooked sectors, Etienne shares the founder's journey behind the fund, his obsession with AI-native products, and why consumer investing needs a new generation of believers.Here’s what’s covered:02:20 From Pro Basketball to Founding Intuition05:11 Discipline, Resilience & Pain Tolerance: The Athlete’s Edge08:30 Why Obsession Beats Talent Every Time13:13 Recalibrating After Burnout: Life Beyond the Grind19:13 Why Building a Fund Is Just Another Startup24:41 Building a Portfolio to Survive Volatility36:46 The Return of the Capital-Efficient, Profitable Company41:14 Why Intuition Plans to Stay Small (on Purpose)46:00 Create Like a God, Connect Like a Human: The New Founder Paradigm50:11 Multitask or Die: Surviving in the Agentic Age of AI