E487 | Gia Scinto, The Cole Group: Building GTM Teams [Path to Market – Seedcamp Series]

In this episode of Path to Market, Seedcamp’s and Pipeline Ventures’ are joined by , Partner at and one of the most seasoned go-to-market talent experts in tech. Gia has helped build out executive teams at category-defining startups like Stripe, Airbnb, Datadog, Canva, and Confluent — and previously led talent at Y Combinator and Andreessen Horowitz.Gia shares hard-earned lessons from years of recruiting top-tier GTM leaders and partnering directly with founders at every stage, from pre-seed to IPO. In this conversation, she breaks down how to hire your first sales leader, how to evaluate candidates for stage fit and values alignment, and how to avoid common hiring pitfalls that can cost startups months of momentum.From sales methodology and hiring frameworks to founder mindset and onboarding tactics, this episode is packed with tactical insights for founders, operators, and investors alike.Here’s what’s covered:02:34 Building the First GTM Talent Function in VC06:25 From a16z to YC: Supporting Founders Across Stages09:42 First Sales Hire vs. Later-Stage Leadership13:38 The Anatomy of a Great Recruiting Process22:26 Best Interview Questions for Sales Roles29:45 How to Pitch Senior Candidates at Early Stage33:39 What GTM Leaders Want to Hear44:35 Why Sales Hires Fail — and How to Avoid It47:36 Systems, Team Design & Ops from 0 to $10M51:42 Advice for GTM Candidates: How to Pick Your Next Role