E49 - How to Build Trust and Generate Leads Using Online Reviews with Doren Aldana

Consumers trust online reviews. We love to read the good and the bad others have written about their experience or a product. As a business owner, there are a couple challenges when it comes to reviews. How do you get your happy customers to write more reviews? How can you handle negative reviews? What can you do to leverage these reviews into additional business? Here are some fun statistics from this episode: "Consumer reviews are trusted 12x more than descriptions published by the marketer." "79% of consumers trust online reviews as much as a personal recommendation from a friend or family member." "7 out of 10 consumers will return to a business if their concern is addressed quickly." Doren Aldana is an expert when it comes to online reviews and testimonials. He is the Founder of MyTestimonialEngine.com which is the #1 software for helping local businesses collect and share reviews. His unique approach to collecting and managing online reviews helps businesses attract more customers. Here are some of the talking points from our interview: The importance of customer reviews for customer service and search rankings Why it is so important for a business to actively seek customer reviews and testimonials How to get your customers to take action and leave a review Why you should consider using text messaging to collect reviews Ways to address negative reviews before they are published on the Internet The reason to have a review collection system is crucial to being successful How to get more referrals from your online reviews Exclusive Offer to Neon Noise Listeners Doren has provided The Ultimate Testimonial Toolkit to all Neon Noise listeners. To access, visit the link below. The Ultimate Testimonial Toolkit We hope our conversation with Doren provides you with some solid takeaways on how you can collect more online reviews and turn that customer love into more revenue. Enjoy!