#E5: Parenting strategies, family values, and why kids know best

We’re living in a digital world that’s rich with parenting knowledge and information at our fingertips, so many tips and hacks to at fill our social media feeds, and so many ways for kids to watch, play and learn new things.  But how do we choose which advice to follow, which shows to watch and how we decide to raise our kids? And how do we keep up with the what’s hot right now?  As a strategist at the full service kids and family agency Kids Know Best, my guest Zamil Zareen has worked across 360 campaigns with brands such as Lego, Hasbro, eOne and more, to deliver effective digital campaigns reaching parents and kids. In this episode we chat about what captivates the hearts and minds of kids, teens and their mums and dads too, how as a guy in his 20s his TikTok algorithm has seriously shifted and how he sees this Christmas and the year ahead panning out with the top kids and family trends. Zamil Zareen: https://www.linkedin.com/in/zamil-zareen/ Kids Know Best: www.kidsknowbest.com