EPISODE · Oct 12, 2023 · 24 MIN
E5: Start Using Video NOW
from Mortgage Tech Talks · host Tom Hall
Amidst COVID-19, the mortgage industry swiftly shifted online. Now, post-pandemic, a return to in-person interactions is deemed crucial. Video bridges the gap. Top Examples Used by High-Producing Brokers Introduction: Start with a personalized video showcasing common interests or connections for trust-building. Signing Package Walkthrough: Simplify complex documents, aiding compliance. Current Event Explanation: Address market developments like rate hikes to be a reliable information source. Why choose video? Builds Trust: Seeing a person's face fosters trust, leading to client receptivity and a positive feedback loop. Strengthens Personal Brand: Sets brokers apart from institutions, establishing a competitive edge. Clarifies Complex Concepts: Visual aids are crucial for explaining intricate mortgage details. What's the ideal setup? To begin, use existing equipment so there is $0 of investment needed. Once comfortable, invest in tools like Loom or BombBomb for easy sharing upon progress. Full equipment upgrade only necessary for frequent video production. Video provides a distinct advantage. Minimal cost means there's no reason not to start now. Follow our hosts https://www.linkedin.com/in/tomhall8/ https://www.instagram.com/mortgage_tech_tom/ Subscribe to our newsletter https://mortgagetechtalks.substack.com/
What this episode covers
Amidst COVID-19, the mortgage industry swiftly shifted online. Now, post-pandemic, a return to in-person interactions is deemed crucial. Video bridges the gap. Top Examples Used by High-Producing Brokers Introduction: Start with a personalized video showcasing common interests or connections for trust-building. Signing Package Walkthrough: Simplify complex documents, aiding compliance. Current Event Explanation: Address market developments like rate hikes to be a reliable information source. Why choose video? Builds Trust: Seeing a person's face fosters trust, leading to client receptivity and a positive feedback loop. Strengthens Personal Brand: Sets brokers apart from institutions, establishing a competitive edge. Clarifies Complex Concepts: Visual aids are crucial for explaining intricate mortgage details. What's the ideal setup? To begin, use existing equipment so there is $0 of investment needed. Once comfortable, invest in tools like Loom or BombBomb for easy sharing upon progress. Full equipment upgrade only necessary for frequent video production. Video provides a distinct advantage. Minimal cost means there's no reason not to start now. Follow our hosts https://www.linkedin.com/in/tomhall8/ https://www.instagram.com/mortgage_tech_tom/ Subscribe to our newsletter https://mortgagetechtalks.substack.com/
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E5: Start Using Video NOW
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