E5: What matters most to Gen Z? With David Kinnaman

In part 2 of our conversation around how charities can effectively reach new audiences, David Kinnaman (President of Barna Group) joins Gareth and Liam to discuss the social research that Barna have conducted around the underlying values and digital habits of Gen Z. These insights give real insight into how your charity can position itself in a way that will engage the next generation in supporting your causes and becoming advocates for your message.