E50- Sam Cooper-Gray: Everything I Thought I Knew About Being a Grown‑Up Was Wrong- Here’s the Tea

Sam Cooper-Gray is a strategist, storyteller, podcasters and fierce advocate for female-led business. As founder of The Wisdom Studio, she helps purpose-driven SMEs grow with clarity, impact, and intention—drawing on 25+ years in global finance, including her role as HSBC’s Global Head of SME Strategy. She is the creator and driving force behind Women Are Good Business, a national campaign that highlights and amplifies the economic power of female founders—showcasing the commercial, societal, and investment benefits of backing women. Sam’s legacy includes launching HSBC’s $1bn Female Entrepreneur Fund and the UK’s £250m Women’s Business Growth Initiative, and she now chairs The Gender Index and leads the Conditions to Scale workstream for the UK Government’s Invest in Women Taskforce, shaping national policy to unlock growth for women in business. Whether she’s in the boardroom, behind the mic, or mentoring founders, Sam brings a rare mix of corporate rigour, creative empathy, and unapologetic purpose.Listen to find out how Sam has found success in different aspects of her life, and what she would put in the guide...