E52: Jack Stevens - The Story Behind the Side Hustle - Creating a Sustainable Sock Brand Alongside Leading a Global eCommerce Team

Jack is the Global Head of eCommerce at OKA, a luxury furniture retailer offering unique furniture collections in the UK and more recently in the US. Last year, Jack also founded his own sustainable men’s sock brand, Sirluxe Socks.  In this episode we discuss his role at OKA, including which marketing strategies work best for them, how to target your audience more efficiently using SEO, as well as talking about the differences between marketing in the UK compared with the US and the best way to alter your strategy to best suit each market.  He tells his story behind the creation of Sirluxe Socks, from the initial market research, planning the logistics, to mapping out the plans for future growth. He also shares how he manages his time in order to successfully run his eCommerce business alongside his full-time senior role at OKA.