E52 Tequila Tromba

This week we are joined by Rodrigo Cedano and Nicole McCallum of Tequila Tromba. Rodrigo Cedano CEO & COO MEXICO, Apprentice Distiller Some of us search to find our place in the world while others are born into their ideal setting. Rodrigo Cedano took some of his first steps amongst the agave and has literally grown up developing a passion and unparalleled knowledge of the tequila industry. Son of Marco Cedano, Tromba’s Master Distiller, Rodrigo has been instilled with deep traditional values for the soil, the agave and the art of tequila distillation, while embodying a youthful energy and restlessness to question convention and bring a modern aesthetic to his craft. As one of Tromba’s co-founders, he works side by side with his father to ensure the exacting standards of every batch of Tromba, while taking on the additional roles of CEO Mexico and COO. If you enjoy a fun fact - don’t mess with his man bun - he’s also a master in Martial Arts! Nicole McCallum VP MARKETING With 2 decades of experience in marketing, brand expansion and consumer engagement, Nicole has helped develop and grow brands across a variety of lifestyle segments. From creating events in the music, sports and entertainment industries, to hosting radio shows, launching national digital platforms for global travel and strategizing media across a variety of spirit brands, she enjoys the challenge of connecting with consumers through emotive, meaningful content across a variety of channels. As the global lead for Tromba’s marketing, Nicole gets to work across an inspiring team, from the co-founders and Master Distiller, to the brand ambassadors and sales teams, bringing this amazing brand to life. Fun fact - if you want to hear her sing, your chances will greatly improve after a Tromba cocktail. Links Tequila Tromba @tequilatromba.mx Podcast Artwork by Zak Hannah @zak.hannah