E520: Breaking Down the Amazon Funnel with Mina Elias

Mina Elias joins the Ecomcrew Podcast to drop some value bombs -- from optimizing your click-through rate to experimenting with price increases, this is one you won't want to miss.  Today we're joined by friend and fellow speaker, Mina Elias of Trivium Group.  Mina and I met doing the usual speaking rounds at several events and I've always felt like Mina knew how to walk the walk.  Mina is back on the podcast to drop some Value Bombs. From deconstructing the Amazon Funnel, to finding profit leaks in your business, Mina's advice is definitely not one to miss.  Timestamps:  0:00 - Introduction  1:30 - Background on Mina Elias  4:46 - Value Bomb #1 - Breaking Down the Amazon Funnel  7:00 - Squeezing out Click-Through Rate  12:37 - Meetup at Hong Kong  13:40 - Value Bomb #2 - Raising Conversion Rates 15:09 - Optimizing Your Main Image to Increase Click-Through Rate 18:00 - Sneak Peek Into Next Week's Episode - Profasee with Chad Rubin  24:50 - Finding Missed Opportunities  28:18 - "How Do You Find Out What To Change First?"  35:20 - Mike's Experience with Tinkering with Prices  If you're interested in partnering with Mina for your business, I highly recommend you do so by checking out this link. If you want to hear more of Mina's value bombs, follow him on his LinkedIn or Instagram pages.  As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [email protected]. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!