E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local

Meet Ankita Ghosh, a creative director and stand up comedian who is based in Ho Chi Minh City and runs Saigon International Comedy. In this episode of You Don't Know Vietnam, she talks about the state of stand up comedy in Vietnam right now, what you can joke about and what you can't, and how the comedy scene changes from north to south. She explains what it was like moving from Bangladesh to Vietnam as a creative director in advertising, and talks through her role on the Durex Vietnam account, which became famous nationwide for its hilarious always-on social media content that tapped into real time global trends to generate buzzy local conversation. Send us Fan MailIf you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X. A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.