E55 | How to use AI to optimize your HCP ad tech to gain higher script lift

In this episode of AI For Pharma Growth, Dr Andree Bates talks to Dr Harshit Jain, founder of Doceree, which leverages AI within programmatic marketing to HCPs.   Dr Jain noticed the online content aimed at physicians was incredibly static compared to content aimed at traditional consumers. As a result, he founded Doceree to engage with physicians on digital in a measurable, organic, and transparent manner.   They discuss the challenges in marketing to physicians and how AI can be leveraged to overcome these. They also talk about programmatic marketing, its role in advertising to physicians, and how AI improves upon existing programmatic marketing strategies, particularly through more accurate measurement of script lift.   In this episode you will learn: What Programmatic Marketing is The difference between online content aimed at physicians and traditional consumers The challenges with marketing to physicians How Doceree is leveraging AI to increase script lift Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ For more information about Doceree head to https://doceree.com/ AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter