E55: Sport in the Metaverse

Aaron Smith (Director of Innovation and Entrepreneurship at Loughborough University) and Ben Shields (Senior Lecturer in Managerial Communication at MIT Sloan School of Management) sit down with host Martin Foster to discuss the Metaverse, as well as its impact on the future of sport. Timestamps: 00:00 – 04:01 Introduction and career background on our guests 04:02 – 12:54 What is the Metaverse? 12:55 – 23:41 The evolution of the Metaverse 23:42 – 29:26 Development opportunities for "Sportiverse" 29:27 – 46:46 How it may impact the business, performance and fan experience 46:47 – 50:45 Potential issues & how they should be tackled 50:46 – 99:99 Episode recap and conclusion