E555: The 5 Biggest SEO Mistakes That Are Killing Your Organic Revenue

In today's episode, Joshua George shares the 5 biggest SEO-related mistakes that he's noticed after countless discovery calls with ecommerce entrepreneurs made through his agency, ClickSlice. Mike and Joshua also talk about the many SEO challenges that business owners have been facing from recent Google updates.  Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. He's also a regular speaker who focuses on spreading SEO education.  I've invited him over to the podcast to pick his brain about what the current SEO landscape is shaping up to be, and whether the challenges that I'm personally facing right now are just a symptom of Google's newest core update or if they're a serious issue.  The Big Takeaways Backlinks are the most challenging, but most rewarding factor to contribute to your SEO rankings.  There's a hidden opportunity to get your collection pages ranked on Google!  Sub-collections and separate URLs for certain categories of products can actually help your SEO rankings.  Timestamps 00:00 - Introduction and Sponsor 01:57 - Joshua's Background and Experience with SEO 03:25 - The Impact of Google Updates on SEO 08:42 - The Importance of Long-Tail Keywords and Transactional Intent 10:08 - The Value of SEO and the Common Mistakes Brands Make 13:19 - Mistake 1: Not Doing Enough Keyword Research 14:17 - Mistake 2: Not Adding Content on Collection Pages 21:24 - Mistake 4: Not Leveraging Blogs Properly 25:35 - Mistake 5: Not Building Quality Backlinks 29:24 - Where to Find ClickSlice and Closing Remarks Joshua, thank you again for coming on the podcast! It was nice chatting with you, and picking your brain about my SEO challenges. I look forward to meeting you in person soon! You can find Joshua George through his agency's website, ClickSlice. If you have any inquiries about how you can boost your SEO rankings, book a free discovery call! I highly recommend putting more time and effort into SEO in general. You can also find Joshua George on Twitter, or LinkedIn.  If any listeners would like to have a discussion about this, let me know by emailing us directly at [email protected]. Also, if you have any questions or any topics you'd like us to discuss on the podcast, you can email us directly as well! We would really appreciate it if you would leave us a review on iTunes.  Thanks for listening!