E56 | Get Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 1

In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.   They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mining session where they rapidly generate ideas without judging them initially. Some ideas discussed include partnering with jewellers to offer engagement sessions with ring purchases, offering newborn sessions or family portraits to wedding clients, and using TikTok videos of product unboxings to promote the business.   In this episode you will hear: Four unique marketing ideas for wedding photographers Partnership ideas between newborn and wedding photographers Ways to use videos on TikTok and Instagram to promote the business Discussion of the idea mining process and techniques for expanding on ideas as outlined in Michalowicz's book “Get Different: Marketing That Can't Be Ignored!” Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.  Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.