E57: Unleashing Your Personal Brand In The Digital Age With Mark Schaefer

Mark Schaefer is a globally-recognized KeyNote speaker, educator, business consultant, and author who blogs at {grow}, one of the top marketing blogs in the world. He specializes in marketing strategy and social media workshops. He's consulted a combination of start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. He's also the author of five bestselling books such as The Content Code and Born To Blog.   Quotes To Remember: "What really keeps me going is I know I'm having a positive impact on people." "If you're just in it for the money, I'm not sure you're going to sustain it." "You can't just chase every shiny red ball." "You need to focus on one kind of content." "If you're not joyful, if you're not having fun, you're going to quit." "Creating content isn't the finish line, it's the starting line." "If you got a keyboard or a smartphone, and a WiFi connection, you can create content." "You don't need to be an expert, you don't need to have all the answers, but you do need to take your best shot and start." What You'll Learn: How to create a large targeted audience. How to get your audience to share your content How to stand out as a content creator in a saturated market How to create useful partnerships that can help further in your career How to enjoy your work.   Key Links From The Show: Mark's Site   Recommended Books: Innovation and Entrepreneurship by Peter Drucker The Inevitable by Kevin Kelly Small Data by Martin Lindstrom Known by Mark Schaefer