E58: Kirk Williams - PPC Advertising & How to Fine-Tune Your Google Shopping Ads to Get Ahead of Competitors

Kirk has been working in Digital Marketing since 2009 and started his own Paid Search marketing agency, ZATO, in 2011. He’s been recognised as one of the 25 most influential PPCers in the world for 4 years running and Kirk has since been sharing his insane knowledge on his website zatomarketing.com, his own Smart Shopping course on Udemy and his newly released book, Ponderings of a PPC Professional.  In this week’s episode, Kirk tells us exactly how he became one of the biggest names in PPC, discusses the pros and cons of paid Ads for both established and start-up eCommerce stores, as well as the key things any eCommece business needs to drive growth and success.  We also dive into Google Shopping, where we talk over the benefits of Smart Shopping vs manual Shopping, we discuss best practices when it comes to monitoring and fine tuning your campaigns, the steps most people ignore when it comes to making your Ads stand out and how this can transform your performance.  Want to up your PPC game with Google Shopping? Then this is the episode for you.