E59 | What is Difference Maker Marketing?

In this episode of the podcast, the Difference Maker Revolution team talk about Difference Maker Marketing and how it differs from what most photographers think about marketing. In this episode you will hear:  What your marketing should NOT be about What photographers typically believe is a "qualified lead" The demographic that tends to spend the most money The role of your studio in your marketing Why marketing isn't just about getting new clients The importance of understanding your ideal client Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.  The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.