E6 - Digital sensory marketing

from Customer Experience (CX) Management

In this podcast, Carlos Velasco interviews Dr. Olivia Petit (https://student.kedge.edu/faculty-directory/olivia-petit) about her work on digital sensory marketing and digital multisensory experiences. The interview is based on these articles: Petit, O., Velasco, C., & Spence, C. (2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45, 42-61 and Petit, O., Javornik, A., & Velasco, C. (2021). We eat first with our (digital) eyes: Enhancing mental simulation of eating experiences via visual-enabling technologies. Journal of Retailing. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Oct 24, 2021

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E6 - Digital sensory marketing

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