E6 | Finding a better way to do strategy, so you don’t fail to execute with Carl J Cox

Carl J Cox has led seven organisations across four continents to significant growth. Today, Carl is CEO and founder of 40 Strategy and author of Amazon bestseller, Lost at CEO, An Entrepreneur’s Guide to Strategy.  Carl shares his career trajectory, which is marked by diverse roles, from CFO to IT manager, which equipped him with unique insights into business growth and strategy. He recounts how a health scare led him to set ambitious goals: starting a podcast, writing a book, and running a marathon. Carl highlights the difference between setting goals and having a strategic plan, stressing the necessity of a clear purpose and execution strategy. He advocates for data-driven decision-making and the significance of frequent progress evaluations. The episode concludes with Carl recommending the book “The Four Disciplines of Execution” and discussing the importance of having a practical plan to ensure strategy implementation. Takeaways Effective strategic planning is crucial for building and executing successful business strategies. Carl’s diverse career roles have provided him with a comprehensive understanding of business growth and operations. Carl stresses the importance of making strategic decisions based on data rather than opinions. Many companies fail at strategy due to poor execution, highlighting the need for a strong implementation plan. Prioritising the most impactful goals ensures better focus and higher chances of success. Businesses should continuously strive to improve customer experience, employee engagement, and overall operations. Setting goals with a clear purpose, vision, and execution strategy significantly increases the likelihood of achieving them. Follow Carl J Cox https://40strategy.com/https://www.linkedin.com/in/carljcox/https://www.youtube.com/@40strategy/featuredhttps://x.com/40Strategy Books on this episodeLost at CEO: An Entrepreneurs guide to Strategy https://amzn.to/3OHF9AIThe Four Disciplines of Execution https://amzn.to/3OPGEwL Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ Books – Learn more about our books https://evolutionpartners.com.au/books/ Made to Thrive: The practical, prescriptive guide on how to be a great CEOOnboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. Follow me: on https://au.linkedin.com/in/bradleygiles on https://twitter.com/Evolution_Perth Enjoying the show? Leave a review Support the show: https://www.facebook.com/evolutionpartnersperthSee omnystudio.com/listener for privacy information.