E6: What Would You Do If Failure Simply Wasn't An Option?

Laura Brunton is the business and mindset coach whose energy hits you the moment she walks into a room — and whose journey from a North East council estate to a multi–six‑figure coaching company is anything but ordinary. As she tells Sam, the turning point came when she realised, “I was literally giving this company all of my good Laura energy — and my husband and my kids were getting the dregs of what was left.” Leaving corporate wasn’t the plan, but it became the catalyst for everything that followed.In this episode, Laura opens up about building a business during an unplanned pregnancy, navigating financial pressure as the sole breadwinner, and discovering that necessity can be the sharpest strategy of all. “Failure is not an option,” she says — not as a slogan, but as a lived reality. She shares how showing up online as her full, unfiltered self became her superpower, why authenticity is non‑negotiable, and how fifteen years in HR quietly prepared her for entrepreneurship.We also dive into money, mindset and the myths women inherit about worth. Laura talks candidly about growing up around scarcity, learning to love money unapologetically, and why women must talk openly about pricing, budgets and revenue. From walking through London in her bra and knickers to selling out Ignited Woman events, Laura’s story is a masterclass in bravery, alignment and taking action before you feel ready. Her message for every woman listening: “You are enough.”