E60: Eli Schwartz - Introducing Product-Led SEO - What It Is, Why It’s Effective & How It’s Transforming eCommerce Businesses

Eli is a Growth Advisor and Consultant and has worked with big names including Shutterstock, SurveyMonkey, Quora and Zendesk to help build their Product-Led SEO strategies. He’s also become known for his bestselling book, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy.  In this episode, Eli talks to us about how he came to create Product-Led SEO and exactly what makes it different from traditional SEO. He shares his experiences of implementing Product-Led SEO within the eCommerce space and how it has impacted specific businesses’ success, as well as the key metrics you should be using to monitor performance and results in this product-led approach. Interested in taking the leap into Product-Led SEO? Then listen in as Eli shares how businesses like you can get started with Product-Led SEO and how it can take your performance to the next level.