E608: Was Prime Day Really Down 40%? Early Results

Dave reveals his brands' revenue numbers from Prime Day and talks about what the overall experience was for sellers on Prime Day, from large aggregators to smaller sellers. Did the transition from a two-day to a four-day format make more money than last year? Did it cause a dip? We examine whether Amazon's claims were BS in today's episode. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! Last year, Amazon's Prime Day results were lukewarm across the board with sellers seeing a 1.5x - 2x increase in sales except for a select few.  How was this year's Prime Day?  Well, Amazon claims that Prime Day 2025 was the biggest prime day ever compared to previous years. But is it really?  With Prime Day done and dusted, Dave reveals his brands' revenue numbers during the big shopping holiday to share how his experience was.  Dave also shares how 10 anonymous brands from various revenue numbers did during Prime Day, with data taken from SellerSnooper. Are Amazon's claims BS? Or are they technically correct? We find out in today's episode.  The Big Takeaway Initial reports indicated a 40% dip in Day 1 sales. Amazon claims that Prime Day 2025 was the biggest Prime Day ever.  8 out of 10 tracked companies saw sales gains during Prime Day, but how big were they?  Sellers reported varied performance, with some seeing modest gains. Many sellers felt Prime Day performance was average this year. Sellers should definitely be cautious about discounting heavily during Prime Day. Timestamps 00:00 - Prime Day Overview and Initial Impressions 02:17 - Amazon's Shift to a Four-Day Event 04:41 - Analyzing Amazon's Sales Claims 07:03 - Performance Insights from Various Brands 09:01 - Seller Strategies and Experiences 11:17 - Overall Reflections on Prime Day Performance As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!