E61: A Mini-Masterclass on Brand Storytelling with Ché Elizaga Castro

Welcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we are today. We also talk about the evergreen, timeless power of brand storytelling (even when faced with rapid changes in marketing.) Algorithms are always changing but stories will always be relevant. To listen to the full episode, visit: LUMOS MARKETINGResources from this episode:Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarterOther Campfire Circle podcast episodes I recommend:Episode 4: How Your Stories Can Become Your StrengthEpisode 7: Fostering Belonging Through Your StoryEpisode 12: How Marketing can Change the World with Lola BakareConnect with Ché Elizaga Castro : LinkedIn:  Ché Elizaga CastroWebsite: Come Alive Instagram: @comealive.coWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms