E61: Trevor Ginn - How Mastering Online Marketplaces Can Enhance Your eCommerce Business

Trevor has over 10 years of experience across the whole spectrum of eCommerce and has successfully turned over millions of pounds a year through his own stores. In 2016, Trevor founded Vendlab, an eCommerce consultancy focussing on online marketplaces like Amazon and eBay, helping other merchants launch and manage their presence on these marketplaces.  Trevor is incredibly passionate and knowledgeable about online marketplaces and has in particular achieved incredible success with his own store selling nursery products, which has generated over £4 million in turnover.  In this episode, we discuss how marketplaces can work for eCommerce stores at every stage, from just starting out, all the way up to well established businesses, as well as comparing different marketplaces across the world and discussing which ones generate the best results.  We also talk about the best strategies to compete with Amazon’s increasing number of own-branded products, in addition to how to incorporate automation into your marketplace strategy to really optimise your store.