E62: Mike Provance - Developing the Perfect Omni-Channel Experience and Using Predictive Marketing to Succeed in the Drinks Industry

Mike is the CEO of 3x3, a marketing company that works with beer, wine and spirit retailers across the US to scale their businesses by driving more meaningful actions.  Mike talks to us about how he uses a predictive marketing model, using data from over 1,500 retailers, to develop audiences for all kinds of niches within the drinks industry. In this episode, we also discuss the sudden rise in digital over the past 18 months and how this will affect our traditional brick and mortar stores, as well as how to develop your marketing strategy using both to create the ultimate customer experience.  We also talk about the importance of instilling customer loyalty and how to develop lifetime customers, as well as common hurdles Mike has seen eCommerce stores face and how to overcome them. If you run an eCommerce store within the drinks industry, or want to find out how to create a seamless experience for your customers both online and offline, then grab your notebook, listen in and take in all the great advice Mike has to offer!