E626: How Fake Reviews Work Off-Amazon

Dave interviews Allyse Slocum, the VP of Product @ Trustpilot, to talk about how fake reviews and review manipulation affect independent review platforms like Trustpilot. They explore how Trustpilot works, the difference between store and product reviews, and how Trustpilot handles fake reviews. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Timestamps 00:00 - Introduction to Trustpilot 02:59 - Understanding Independent Review Platforms 05:57 - The Importance of Reviews Beyond Marketplaces 08:59 - Differentiating Store Reviews and Product Reviews 11:53 - The Value of Review Volume vs. Rating 15:04 - Navigating One-Star Reviews 18:06 - Addressing the Challenge of Fake Reviews 20:59 - Getting Started with Trustpilot If you'd like to connect with Allyse, you can check her out on LinkedIn! As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!