E63: Alex McEachern - Retention Strategies That Keep Customers Coming Back for Life

Alex is an eCommerce Marketing and Customer Retention expert based in Ontario, Canada. Alex has helped 100s of businesses implement their retention strategies and thrives off of developing solutions that turn one-time purchasers into customers that keep coming back for more and more and more.  In this episode, Alex discusses what exactly customer retention is and how to implement strategies to achieve your retention goals. We talk about one of the biggest challenges that eCommerce stores face - returns - and how to flip that negative customer experience into a positive one that sees them becoming lifelong brand advocates. Alex also discusses how you can improve your post and pre-purchase strategies to improve customer experience, formulas you can use to calculate your current Customer Lifetime Value, as well as brands to take inspiration from who are absolutely nailing their retention strategies. It can be easy enough getting one-time purchases, but in the interest of really growing your business, the big win here is getting a strong customer base that lives and breathes your brand. So listen in as Alex tells us exactly how you can begin your journey to achieving this.