E63 Marketing Redefined: A Conversation with Lorrie Thomas

Revolutionizing Marketing: Education Over PromotionIn this episode of 'You Matter in Business,' host Ariel Faith converses with Lorrie Thomas, founder of Web Marketing Therapy, marketing evangelist, and author. Lorrie shares her journey from teaching marketing at UC Santa Barbara and UC Berkeley to founding her own company. Her innovative concept, 'MarkEding'—a blend of marketing and education—aims to shift the perception of marketing from pushy sales tactics to education-based relationship building. Lorrie discusses the stress and resistance many feel toward marketing and provides insights on how to make marketing feel authentic and less overwhelming, whether for small businesses or larger organizations. The conversation highlights the importance of setting clear goals, using high-quality content, and maintaining a collaborative and enjoyable work environment.00:00 Introduction and Guest Welcome00:54 Lorrie's Marketing Philosophy02:12 Educational Approach to Marketing03:03 Real-Life Marketing Challenges04:00 The Importance of Authenticity in Marketing07:00 Overcoming Marketing Overwhelm08:07 Effective Marketing Strategies09:53 Building Strong Marketing Relationships17:39 Recycling Content for Marketing26:42 Conclusion and Next Episode TeaserContact Lorrie Thomas: https://lorriethomas.com/Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography. https://arieljoyfaith.comhttps://youtu.be/D2WbJeqdtcA