E64: Interview with Brendon Lundberg

Brendon Lundberg is the founder and CEO of Radiant Pain Relief Centres and the author of the Amazon Best Selling book, Radiant Relief, A Case For A Better Solution To Chronic Pain. His mission is to really change the way chronic pay is both managed and understood, but his message and really our entire conversation is about so much more than just pain. As Brendon said, "it's about every human's desire to become a better version of themselves and fight through the thing that is their biggest challenge." For Brendon's clients, that challenge is pain. Pain is a very human experience. We all experience it, whether physical, emotional or metaphorical, but it's uncomfortable. We hate it. And the natural tendency with things we hate is to avoid. We mask it. We don't want to deal with it because it doesn't feel good. Brendon's approach goes way beyond short term, band-aid solutions. His revolutionary approach really comes down to retraining the brain. You can find out more at www.radiantrelief.com