E643: Dos and Don'ts for Amazon Imagery in 2026

Dave dives into the latest strategies for Amazon listing image optimization, A/B testing, and AI-driven Amazon listing images with Michael Shackleford, a former EcomCrew Premium member and SaaS owner. They share what they've learned works best on Amazon.  Timestamps 00:00 - Introduction and Michael's e-commerce journey from poker to Amazon seller 00:18 - How poker shares mental models with online selling 00:56 - The risk and reward in gambling versus Amazon 2:20 - The importance of AI in Amazon image creation in 2026 2:29 - Do's and don'ts for Amazon main gallery images today 3:08 - How to test variations of main images effectively 3:37 - Creative ideas for image variations: packaging, lifestyle, environment 4:59 - Flexibility in Amazon's white background rule and embellishments 6:29 - Optimal image resolution and size considerations 7:10 - Mobile optimization and best practices 8:14 - The effectiveness of Amazon Manage My Experiments vs. third-party polling tools 9:16 - Strategies for high-ticket product testing with limited traffic 10:37 - Manual image switching schedule for more reliable tests 12:11 - Using PPC data to measure image performance 13:20 - The versatility of Prolific for custom surveys 14:08 - Secondary images: core types and customer objection handling 15:45 - Designing mobile-friendly, visual answer images 17:09 - Diminishing returns of lower-positioned listing images 19:09 - Image order placement for maximum impact 20:10 - Avoiding poor-quality images  21:14 - Tips for avoiding AI-generated "slop" 22:10 - The myth of JSON prompts 23:58 - Crafting effective prompts for product scenes 25:00 - Why reference images are important  26:32 - Issues with AI-generated images  28:53 - Ensuring realistic human figures 30:45 - Photoshop's new AI capabilities 31:26 - Introduction to generupt.com 34:10 - Gathering market data with extensions 37:11 - Staying ahead in Amazon Resources & Links generupt.com Prolific A/B testing tool Photoshop Firefly AI GPT Image 2 (search for latest tools) Market analysis & review scraping extension