E65: Lauren Schwartz - How to Make Creative That Stops The Scroll

Lauren is the Founder and Creative Director of The Loft 325 in California and works with brands to nail their creative advertising campaigns. Lauren started out in the eCommerce space 15 years ago focussing on web design and email marketing before finding her passion for paid advertising a few years later.  She’s obsessed with developing creative strategies and experimenting with different creative techniques to work out what works best for all of the brands she works with in order to help them achieve winning results.  In this episode, Lauren discusses exactly why getting your brand creative right is such an important part of your advertising strategy and how to design specifically for the platform you’re advertising on. She shares her tips specifically for advertising on Facebook and Pinterest as well as general strategies that work for any platform. Lauren also discusses where she gets her inspiration from so that she’s producing up-to-date and relevant content that draws people in, as well as the methodology she uses to produce captivating content.  Listen in to find out how your brand can spark fresh new ideas for your creative, as well as making sure you’re designing visuals that your target audience can’t refuse.