E66: Building One Of The World's TOP Product Management Conferences From Scratch With Mike Belsito

Mike Belsito is the Co-Founder of Product Collective which is a community for product people. In addition to co-founding and developing this community, he also co-founded and organized INDUSTRY: The Product Conference, where product managers with world-class products gather together to share their insights and learn so they can build, launch, and scale their creations.   Quotes To Remember: "How can you position yourself differently?" "If you have a good attendee experience, then the other things tend to follow." "How are people going to find out about you?" "You do the things that don't scale, and figure out what works so you can scale them up later on." "Don't be discouraged if your first event isn't profitable."   What You'll Learn: Why it's important to follow people in your field, and learn from them Learn to market your event to find the right attendees How to find your ideal audience, and how to reach out to them Why "cold calling" individual potential customers is still valuable How to keep review and improve on your events, by noting things that you'd like to change   Key Links From The Show: productcollective.com Mike's Email industryconference.com Mike's Twitter   Recommended Books: Rework by Jason Fried Content Inc by Joe Pulizzi The Monk and The Riddle by Randy Komisar