E66: Turning GDPR and Data Privacy into a Growth Engine

In this episode of PodSpot, Jon Pittham is joined by Fae Gilfillan, Senior Product Manager at HubSpot, to explore how organisations can turn GDPR and data privacy into a genuine commercial advantage. Together, they unpack the growing relationship between customer trust, compliant data management and modern growth strategies across regulated industries. The discussion covers practical approaches to data governance inside HubSpot, including consent management, retention policies, subject access requests, data residency and privacy-by-design workflows. Fae also shares how HubSpot is developing privacy-centric product functionality to help organisations manage compliance more confidently without slowing down marketing or operational performance. The episode is particularly relevant for professional services, financial services and other regulated firms looking to modernise their CRM and customer experience strategy while maintaining strong governance standards.   Key discussion points: 02:17 - What a good privacy setup looks like 07:00 - Data residency, access control & auditability 11:52 - Data retention & automated deletion 19:34 - Marketing personalisation vs. privacy: complementary approaches 26:05 - Product roadmap: upcoming privacy features & priorities   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/ Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts