E69 | Using AI for high-precision targeting on HCPs with impact

In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by Patrick de Boer, Founder of Peak Data.   Dr Bates and Patrick speak on the ways in which AI can greatly enhance productivity and efficiency in the pharmaceutical industry. Patrick talks about the importance of having a comprehensive list of key opinion leaders and the challenges posed by their absence. He provides insights into the inner workings of Peak Data and its utilisation by clients, including their three primary sources for data acquisition. Patrick shares insights on building an AI dataset by leveraging relevance and digital breadcrumbs.   In this episode you will learn: How Patrick developed his interest in artificial intelligence How Peak Data works The ways AI can improve productivity and efficiency Why it is important to have a comprehensive list of key opinion leaders Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: https://www.peakdata.com/ AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter