E7: How to automate and personalize your email newsletters with Artificial Intelligence

In this episode of AI For Business Growth, Dr. Andree Bates is joined by Erica Salm Rench. Erica is an experienced Director of Customer Success, Sales, and Operations with a demonstrated history of working in the digital marketing and recruitment spaces. She is skilled in Management and Leadership, Software as a Service (SaaS), Search Engine Optimization (SEO), Business Development, and Social Media. Erica graduated with an MBA from Tulane University's A.B. Freeman School of Business, with a focus on Management and Entrepreneurship.  Today’s show is about how to automate and personalise your email newsletters with artificial intelligence. As any content creator knows, creating content for email newsletters can be a very time-consuming process. Many newsletters are one size fits all, or segmented into just a few demographics. However, in the age of artificial intelligence, we now have the technology to personalise each actual newsletter to each individual subscriber. Erica’s AI service - Rasa - is the software platform that allows you to do this easily. In this episode you will learn:  Erica talks about her AI service, Rasa, what it was made to do and how different people and businesses use it. How to automate and personalise your email newsletters using Rasa. Rasa uses resources and information from clients to provide them with accurate and relevant newsletters, personalised to each client. How to use Rasa for automating your businesses emails and newsletter. They cover how Rasa makes this task easier and more efficient, as well as some types of businesses it’s not recommended for. How AI can help you in automating your emails, increasing the quality while simultaneously decreasing the amount of time spent on each task. Click for more information and for resources mentioned in this episode:  Rasa.io  AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Key Takeaways: Rasa makes emails and newsletter proceedings much easier by automating the whole process. Resources Erica Salm Rench LinkedIn | Instagram | Facebook | Twitter   Andree Bates LinkedIn | Twitter