E71: Keval Baxi - How Crafting Your UX is the Key to Unlocking More Sales

Keval is the CEO of Codal, a UX design, development and eCommerce agency based in the heart of Chicago. They’re a global company managing a portfolio of eCommerce stores, from Fortune 100 companies, to innovative startups that include the likes of Quickbooks, Pepsi and Motorola.  In this episode, we talk about where to start and where to scale with your UX, the value that UX investment can bring to already well established eCommerce stores, the tests you need to be running on your website’s design to make sure it’s reaching its potential, and the biggest mistakes you need to avoid when working on your UX. Keval also discusses how he manages his team of 200+ people who work remotely across the globe and the apps that keep them all connected, as well as the future of UX, crypto payments and how to make sure your business is ahead of the curve. Interested in crafting your UX in a way that keeps customers coming back for more? Then listen in as Keval gives his top tips and advice.